In your LinkedIn profile, your photograph is the first thing people see, so let's make sure it is communicating the image you want it to.
- It may sound obvious, but make sure that your face can be clearly seen. Avoid peaked hats, sunglasses, shadows or strange angles.
- Is the photo current? Make sure it looks like you now, and not 10 years younger.
- Use a high-quality image to avoid pixelation.
- Your face should be the focus of the photo so it should usually take up at least 60% of the frame.
- Avoid group shots. You must be the only person in the picture, or it may confuse your audience.
- Also avoid selfies - ask someone else to take the picture, so that it is taken from a little further away from you and is well framed. You might even consider having a professional photographer take your picture - the result will be worth it.
- Wear smart clothes, or what you would wear to the office.
- Choose a neutral expression, but one that still shows your personality. A nice smile and eyes to camera will create a positive impression.
- Keep the background neutral too, and ideally, in a colour that complements your hair colour and skin tone. A busy, distracting background will take the focus off you.
- Take the photo in soft natural light so that colours will be true and won't react to the flash.
- Avoid the use of filters as they can create an 'artificial' appearance that looks false, washed out or animated.
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